Restore The Music UK
Complete restructure and re-write of the Restore The Music website
The previous version of the site was very text-heavy, with lots of unnecessary info that took away from the overall mission of the charity. Check out the site here.
They wanted a site that was simpler, more compelling and easier to navigate. They also wanted to make their work more prominent, and make it quicker to donate.
I took all the information that was on the site, and had interviews with Polly, the CEO about the messages we needed to get across.
From there:
Designed the page structure and content outline, with a strong focus on promoting a donation.
Advised where buttons and CTAs needed to be.
Re-wrote all the copy.
Worked with Kara, who designed the site and put it all together, troubleshooting along the way.
Got approval from Polly at key points.
Polished and tweaked until we went live on launch day.
As a bonus, it was mostly illustrated with my photography from events over the past year.