If you’ve ever watched a film about the mafia, these people below are basically vouching for me in the same sort of life or death way. I presume. I’m not really sure. They do like me though.
“I worked with John for almost 3 years at Rated People and I can honestly say that he is one of the most talented wordsmiths I’ve ever had the pleasure to work with. He had an amazing ability at Rated People to turn what might appear boring copy into words that were customer focussed, engaging and fun whilst also fitting perfectly with the brand’s tone of voice. This guy has no end to his talents - he is also an amazing gig photographer and his Instagram account is worthy of awards. I would jump at the chance to work with John again and I know he’ll be successful in his next venture.”
“John is a wordsmith extraordinaire! Having worked closely together I can vouch for John’s impeccable detail over consistency in brand tone of voice, and creative flair when it comes to bringing to life somewhat otherwise mundane communications. He ‘gets’ the importance of key messages, clear call-to-actions, and copy optimised for the channel it’s on. A great team player, always going the extra mile and a real asset to any company lucky enough to work with him.”
“John is truly excellent to work with - personally and professionally. He brings a huge amount of experience to any project along with a great level of questioning, knowledge of his craft and lots of needed humour! I saw John as a real customer custodian with a deep level of understanding of how to communicate with them. That meant that I always felt very confident that the quality of content or copy for any product was safe in his hands. I miss working with him!”
“John is simply an outstanding copywriter and someone that I have genuinely enjoyed working with. He has the rare ability to be able to apply a truly objective approach to any piece of writing, whether creative or technical. He listens, learns, takes on-board what is required and then never fails to meet a deadline with a piece of work that exceeds the expectation of the brief. You cannot ask for more. I highly recommend John to any organisation that wants to invest in quality content production and copy writing.”
“One of the most fantastic copywriters and content creators I’ve seen, and been privileged to work with! A box of genius headlines, John has a flair for creating engaging copy that hits the target audience right where we hoped it would. He was responsible for a huge amount of the inspirational intro copy to our revamped ‘guide to the mountain’ which absolutely brought to life everything we strive to in the brand team.
Also one of the main internal brand associates, John has a great understanding of what it means to bring a brand proposition, tone of voice, and company strategy to the consumer in a way that appeals to them. A solid marketing copywriter, he understands how each element of the marketing plan slots together - and can provide inspiration in words that leads and delivers. Thanks John, and here’s to working together again one day!”