Tone of voice - guidelines and training
Tap the image to see the PDF
Video - scriptwriting, hosting, production
Creative campaigns
Life's better when you're busy
A campaign to get new tradespeople signed up to the service, playing on the need to be busy, and always know where work is coming from.
Tradesman with a plan
A campaign to advertise new annual contracts, including access to discounts and offers to save money on tradespeople's business costs, as well as personal spending.
General ATL
Social
Product and UX copy
Emails - onboarding journey for customers looking for tradespeople
PDF - pat doggy for copy
Emails
Direct mails
Blogs
Clothes moths
https://www.ratedpeople.com/blog/man-vs-moth-7-tips-for-dealing-with-the-humble-clothes-moth/
Moving house
https://www.ratedpeople.com/blog/14-survival-tips-for-moving-house/
International bath day
https://www.ratedpeople.com/blog/international-bath-day/
Tradesman with a plan
https://www.ratedpeople.com/blog/tradesman-with-a-plan/