Covid reassurance copy

Winter brochures 2019/2020

I did a complete re-write of the latest brochures for Inghams Winter and Esprit Ski, working closely with the marketing and production managers. They knew the tone was inconsistent and needed to be brought up to date, so they asked me to review and re-write all the copy for a brand new, streamlined brochure for their customers.

I’ve got lots of travel experience, particularly with skiing brands so it was nice to be back writing about such an exciting product.

See the Inghams brochure online here.

See the Esprit Ski brochure online here.

Here’s a selection of screengrabs with a few bits of copy that I regularly pat myself on the back for. Tap the image to expand.