Email comms
A little about me
Senior copywriter with over 15 years of experience.
I specialise in email journeys/CRM, tone of voice guides, messaging, UX writing and product copy.
I’m very much a marketer as much as a writer, and I’m used to weighing in on strategy along with putting my foot down about apostrophes.
I’m naturally curious, customer-focussed and an avid reader of copy briefs. As a bonus, I’m down to earth, witty and get on with everyone.
Experience
FREELANCE SENIOR COPYWRITER | MAY 2019 - present
Brands: Inghams, Tails.com, Utility Warehouse, Hometree, Qlearsite, Restore The Music, The Space Between
RATED PEOPLE | SENIOR COPYWRITER | MAR 2016 - MAY 2019
VITEC VIDEOCOM | COPYWRITER | JUN 2015 - FEB 2016
PLAYSTATION | COPYWRITER | SEP 2014 - MAY 2015
TUI TRAVEL | COPYWRITER | DEC 2010 - AUG 2014
EMI MUSIC | TRADE MARKETING CO-ORDINATOR | AUG 2004 - DEC 2010
Examples
Rated People - marketplace where homeowners can find tradespeople to do home improvement jobs of all sizes.
Tradesperson onboarding emails - welcoming tradespeople to the platform, introducing the features and benefits of the site over the whole email journey.
Tradesperson chaser emails - an email journey prompting tradespeople who’ve expressed an interest but haven’t signed up yet.
Homeowner welcome / confirmation emails - email journey where we welcome homeowners who’ve signed up, along with various confirmation emails once they’ve posted a job for a tradesperson.
A selection of other emails - click to view
Inghams - holiday brand - Covid comms email once the world started to open up a little. Also a welcome email for people who’ve booked a holiday through Santa’s Lapland. Click to view.
Tails.com - email example for a new product protecting dogs against fleas, ticks etc - click to view
EMI Music
At EMI the bulk of my time was spent in the Trade Marketing team. One of my responsibilities was the weekly email newsletter that was sent to retailers across the UK, internal staff and some international EMI colleagues.
Frankly this email was rather functional - it contained (very necessary, useful) links to release schedules and product news, but I quickly made the "esounds" newsletter a must-read item because of my witty editorial introduction. Here are a few examples: